The Lead Generation Industry’s Dirty Little Secret

/The Lead Generation Industry’s Dirty Little Secret
  • Day:

    10 April
  • Start Time:

    3:15 PM - 4:45 PM
  • Stream:

    Applied Energy Storage

The solar industry is rife with companies promising to sell you ‘solar leads’. How do these companies operate? Where do they get the leads? Are they destroying the Australian solar industry?


In this presentation I’ll lift the curtain on the inner workings of the solar lead generation industry in Australia. You’ll discover the trick used by some companies to get leads for $10, which are then immediately sold for over $100 to 3 unsuspecting solar installers. You’ll learn all the different channels for generating leads and which ones to avoid. You’ll walk away with an insider’s knowledge of lead generation so that you can learn to sort the good generators from the bad, and if you don’t want to use a lead generator, you’ll even learn how to generate your own steady stream of local leads eager to buy from you.


3 key takeaways from this presentation:
1. How the solar lead generation industry works.
2. How not to generate lots of leads.
3. Questions to ask any lead generation company.