What’s the most important element of a world class solar proposal that will utterly convince a lead to become your customer politely declining any competitors’ offers?
Is it the hi-res imagery with the superimposed shiny panels?
Is it the beautiful graphs showing thousands of dollars of savings and lightning quick payback?
Is it the monthly and yearly energy yield estimates?
Is it the forests’ worth of CO2 savings?
No. Although these are all essential – just to be in the game.
But the front page of your quote needs to shout your Unique Selling Proposition, or USP from the rooftops (pun intended).
When you have a great USP, your proposals’ front pages and sales pitches will write themselves. Your messages will slice through huge amounts of clutter in the solar marketplace. You solve the “Me Too” problem in your war against competitors.
In this short presentation I’ll give you a blueprint for developing your own USP and give a case study of an installer that went from zero USP to killer USP in 24 hours.