The energy grid is changing rapidly. Australia is leading the way with solar penetration and batteries are likely to follow suit as their costs reduce. Solar installers are fulfilling the demand for consumer energy independence and reduced reliance on the grid. But generally their business stops there. Amidst this change, the well-resourced energy incumbents are trying to keep things the same. As we move from centralised generation owned by big gentailers to distributed generation, these large-pocketed gentailers are not only trying to maintain their control over energy generation and supply, but are also trying to fool householders into blindly paying for their targeted distributed generation dominance as well. Will they do it by stealth, by offering free / discounted battery/solar systems as a gentailer trojan horse or use other similar tactics to continue their dominance as energy supplier to householders?
Showing what the energy grid of the future will look like, the threats and opportunities, and highlighting the pathway to the future, will help installers understand the road to participating in the rapidly emerging energy grid of tomorrow. That participation includes not only selling additional hardware (such as batteries), services (such as cleaning and maintenance) and additional energy automation devices, but also the most overlooked currently invisible aspect is being able to participate in the energy trading aspects and other services that will open up for residential customers in the future as generation decentralises. These small and medium businesses need guidance, knowledge and a helping hand to light the path forward, to enable them to transition from hardware sellers to energy players. From single transactions with negative interactions (something’s broken/warranty), to ongoing relationships with positive transactions (saving you money, proactively advising householders), and position themselves as the energy champions.
3 key takeaways from this presentation:
1. We are moving from centralised generation owned by big gentailers to distributed generation and these gentailers are trying to own the new age of generation. What does that mean for your future as a solar provider?
2. Many large existing energy players recognise the threat to their gentailer dominance and are not only trying to maintain their position, locking you out of a new more cost effective market. What can you do about it today?
3. What are the opportunities for you to participate in the future energy grid without limiting your business to single hardware sales.